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Nov 06, 2024
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 490 - Consumer Behavior
(3 units)
Prerequisites: (MKTG 300 , I S 301 and Marketing majors only) OR (MKTG 300 or HCA 353 and Entrepreneurship or Marketing minors only). Freshmen excluded.
Using concepts from the social sciences to understand and predict consumer behavior in a marketing context. Seeks understanding of how marketing tactics may influence consumers’ choices, beliefs, and attitudes about products and services both in profit and nonprofit contexts.
Letter grade only (A-F).
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