HCA 353 - Marketing for Health Services Organizations
(3 units)
Prerequisites: “C” or better in ECON 101 or ECON 300. Prerequisites/Corequisites: HCA 300. Health Care Administration majors and certificate students only. Freshmen excluded.
Development of marketing strategies and analyses in a health care setting. Design of services to include pricing, communication, distribution channels, and client motivation and services.
