Nov 22, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Baccalaureate Degree Information
  Academic Information and Regulations
  Academic Services and Campus Life
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 300 - Principles of Marketing

(3 units)

Prerequisite: Exclude Freshmen
The study of buyer behavior, marketing research, pricing, distribution, promotion, product strategies, and the influence of external factors. The roles of ethics, corporate social responsibility, and public policy that are intrinsic to marketing decision making in global environments are explored. Human Subject Pool participation required.