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Nov 24, 2024
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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HM 305 - What Happens in Vegas…Consumer Behavior and the Casino Gaming Industry
(3 units)
Concepts related to consumer behavior specific to casino and gaming destinations and their environments. Gaming resort development and attractions influencing consumer decision-making. The roles of sex, alcohol, tobacco, food, non-gaming amenities, laws and regulations, marketing, addiction, surveillance, and house advantage are explored.
Letter grade only (A-F). Double Numbered with: CAFF 305
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