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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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CAFF 305 - What Happens in Vegas…Consumer Behavior and the Casino Gaming Industry
(3 units)
Concepts related to consumer behavior specific to casino and gaming destinations and their environments. Gaming resort development and attractions influencing consumer decision-making. The roles of sex, alcohol, tobacco, food, non-gaming amenities, laws and regulations, marketing, addiction, surveillance, and house advantage are explored.
Letter grade only (A-F). Same course as HM 305 .
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