Nov 06, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 420 - Sales Management

(3 units)

Prerequisites:  MKTG 300 , I S 301  and Marketing majors or MKTG 300  and Marketing minors. Freshmen excluded.
Management of a sales force: organizing and deploying a sales force, developing effective sales training programs, designing motivation and compensation plans, asserting effective leadership and evaluating sales force performance. Sales analysis, forecasting techniques, account and territory management, and negotiations.

Letter grade only (A-F).