Dec 21, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 661 - Seminar in Marketing Management

(3 units)

Prerequisites: MKTG 500 . MBA or MS MKTG majors only.
Identifying and solving marketing problems. Advance case analysis and discussion. Application of fundamentals of marketing using tools such as quantitative analyses, behavioral theories, financial analyses, and management strategies.

Letter grade only (A-F).