Dec 04, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 500 - Marketing Concepts


(3 units)

Prerequisite: MBA majors only.
Overview of the decision process in marketing. Consideration of functional areas and their interaction with the total operations of the firm. Introduction to the development of marketing strategy and planning.

Letter grade only (A-F).