Apr 20, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 494 - Marketing Management

(3 units)

Prerequisite(s):  MKTG 300 , MKTG 470 , I S 301  and Senior Marketing majors.
Strategies and techniques in marketing management. Application of prior material from marketing curriculum to problems and cases. Emphasis on problem identification, evaluation of alternatives, and developing recommendations.

Letter grade only (A-F).