MKTG 470 - Marketing Research

(3 units)

Prerequisites: I S 310, MKTG 300 and I S 301. MKTG majors only. Freshmen excluded.
Fundamentals of marketing and industrial research as an aid to problem-solving in business. Familiarization with current industry research efforts. Data collection, interviewing, and report-generation software. Analysis of data. Project, instrument and sampling designs.

Letter grade only (A-F).