Apr 20, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 300 - Principles of Marketing

(3 units)

Prerequisite: Business Majors, Pre-Business majors, International Business majors, ENTR minors, MKTG minors, Asian Studies, Certificate in Technical & Professional Communication, MBA majors, HFHM majors & Food Science only or Business Analytics Certificate. Exclude Freshmen
The study of buyer behavior, marketing research, pricing, distribution, promotion, product strategies, and the influence of external factors. The roles of ethics, corporate social responsibility, and public policy that are intrinsic to marketing decision making in global environments are explored. Human Subject Pool participation required.