Feb 16, 2025  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 465 - Business To Business Marketing

(3 units)

Prerequisites:  (MKTG 300 , I S 301  and Marketing majors) or (MKTG 300  or HCA 353  and Entrepreneurship or Marketing minors) Freshmen excluded.
Focus on business, government, and institutional markets. Comparison with consumer marketing. Analysis of business product/services and domestic/international marketing strategy. Emphasis on relationship management, supply chain and channel management, product/service innovation, brand equity, trade shows and personal selling.

Letter grade only (A-F).