Nov 22, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

HCA 353 - Marketing for Health Services Organizations

(3 units)

Prerequisites: “C” or better in ECON 101  or ECON 300 . 
Prerequisites/Corequisites: HCA 300 . Health Care Administration majors and certificate students only. Freshmen excluded.

Development of marketing strategies and analyses in a health care setting. Design of services to include pricing, communication, distribution channels, and client motivation and services.

Letter grade only (A-F)