|
|
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
|
MKTG 437 - Digital Marketing and Media
(3 units)
Prerequisites: (MKTG 300 , I S 301 and Marketing majors) or (MKTG 300 or HCA 353 and Marketing minors) Freshmen excluded.
The role of digital media (e.g., e-commerce, social media, search optimization, mobile applications, online video, gaming) in consumer behavior and implications for marketing strategies. Digital marketing metrics, analysis of online business models, and future trends in digital marketing also discussed.
Letter grade only (A-F).
|
|
