Nov 21, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 410 - Services Marketing

(3 units)

Prerequisites:  (I S 301 , MKTG 300  and Marketing majors) or (MKTG 300  or HCA 353  and Entrepreneurship or Marketing minors) Freshmen excluded.
Focus on strategic and managerial issues specific to marketing service products in industries with high service components. Services development and positioning, distribution, pricing, promotion, demand and process management, service quality and recovery.

Letter grade only (A-F).