MKTG 630 - Branding and Integrated Marketing Communications

(3 units)

Prerequisite: MKTG 500, MKTG 661, MKTG 663.
Brands represent the intangible asset that define the success of many companies. In this class, you will learn about how integrated marketing communications and how it can be used to communicate and build a brand. Class focuses on introducing the student to available marketing communications tools such as advertising and sales promotion and offers students the framework for brand building whether it involves the use of advertising or any other promotional tool.

Letter grade only (A-F).