Jan 29, 2026  
2018-2019 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Academic Services and Campus Life
  Baccalaureate Degree Information
  Academic Information and Regulations
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 663 - Seminar in Social and Digital Media Marketing

(3 units)

Prerequisites: Graduate business standing, MKTG 500 .
The role of social and digital media in marketing such as e-commerce, search optimization, mobile applications, online communication, and gaming. Digital analytics of business model, and future trends.

Letter grade only (A-F).