Apr 23, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 494 - Marketing Management

(3 units)

Prerequisite(s): MKTG 300 , MKTG 470 , I S 301 ; senior marketing majors or consent of instructor.
Strategies and techniques in marketing management. Application of prior material from marketing curriculum to problems and cases. Emphasis on problem identification, evaluation of alternatives, and developing recommendations.

Letter grade only (A-F).