Mar 29, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 470 - Marketing Research


(3 units)

Prerequisites: MKTG 300 ; I S 301 , I S 310 .
Fundamentals of marketing and industrial research as an aid to problem-solving in business. Familiarization with current industry research efforts. Data collection, interviewing, and report-generation software. Analysis of data. Project, instrument and sampling designs.

Letter grade only (A-F).