Apr 06, 2025

2018-2019 Undergraduate and Graduate Catalog

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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Marketing Minor

Requirements

For Non-Business Students only (NOTE: the I S 301 prerequisite requirement is waived for the minor).

Take the following course:

MKTG 300 - Principles of Marketing (3 units)

15 units selected from the following courses.

At least 12 of these units must be selected from MKTG elective courses:

MKTG 310 - Retail Concepts and Policies (3 units)
MKTG 330 - Advertising and Promotion I (3 units)
MKTG 350 - Introduction to Entrepreneurial Marketing
MKTG 405 - Green Marketing and Sustainability
MKTG 410 - Services Marketing (3 units)
MKTG 420 - Sales Management (3 units)
MKTG 430 - Advertising and Promotion II (3 units)
MKTG 437 - Digital Marketing and Media (3 units)
MKTG 450 - Professional Selling (3 units)
MKTG 465 - Business To Business Marketing (3 units)
MKTG 480 - International Marketing (3 units)
MKTG 481 - International Marketing in Selected Markets (3 units)
MKTG 490 - Consumer Behavior (3 units)
MKTG 492 - New Products/New Services (3 units)
MKTG 495 - Selected Topics in Marketing (3 units) ;
As approved by Department
CBA 300 - International Business (3 units)
CBA 493 - Business Internship (1-3 units)
CBA 494 - Short-Term Study Abroad (3 units) (A or B)