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Dec 11, 2024
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2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 492 - New Products/New Services
(3 units)
Prerequisites: Marketing majors and Entrepreneurship or Marketing minors only. Marketing majors: MKTG 300 with grade of “C” or better and I S 301 . Entrepreneurship or Marketing minors: MKTG 300 or HCA 353 . Freshmen excluded.
New product and new service development process from idea generation to launch; diffusion of innovation and sales forecast of new product; market entry strategy; branding of new product; business plan for new product/service.
Letter grade only (A-F).
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