Dec 11, 2024  
2023-2024 Undergraduate and Graduate Catalog 
    
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2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 465 - Business To Business Marketing

(3 units)

Prerequisites: Marketing majors and Entrepreneurship or Marketing minors only. Marketing majors: MKTG 300  with grade of “C” or better and I S 301 . Entrepreneurship or Marketing minors:  MKTG 300  or HCA 353 . Freshmen excluded.
Focus on business, government, and institutional markets. Comparison with consumer marketing. Analysis of business product/services and domestic/international marketing strategy. Emphasis on relationship management, supply chain and channel management, product/service innovation, brand equity, trade shows and personal selling.

Letter grade only (A-F).