MKTG 437 - Digital Marketing and Media

(3 units)

Prerequisites: Marketing majors, International Business majors, and Marketing minors only. Marketing majors: MKTG 300 with grade of “C” or better and I S 301. International Business majors: MKTG 300. Marketing minors: MKTG 300 or HCA 353. Freshmen excluded.
The role of digital media (e.g., e-commerce, social media, search optimization, mobile applications, online video, gaming) in consumer behavior and implications for marketing strategies. Digital marketing metrics, analysis of online business models, and future trends in digital marketing also discussed.

Letter grade only (A-F).