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Nov 23, 2024
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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KIN 511A - Sport Marketing, Development, and Fundraising Management
(3 units)
Prerequisite: Graduate Standing; admission to the Graduate Program in Sport Management
The application of marketing principles, research, segmentation, product development, pricing, event marketing, sponsorship, fundraising, consumer behavior, licensing, branding, advertising, and sales promotion within the context of effective sport marketing.
Letter grade only (A-F).
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