Nov 21, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

HM 376 - Hospitality Marketing and Service Management

(3 units)

Prerequisites: HM 170 .
Application of marketing principles, methods and techniques to the hospitality service product. Components of customer service management, guest behavior, market research, promotion and marketing strategies are discussed.

Letter grade only (A-F). (Lecture-activity 3 hours). Fieldtrips and off-campus activities required.