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Nov 24, 2024
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 662 - Pricing Analytics and Strategy
(3 units)
Prerequisites: MKTG 665
Effective pricing management is one of the most important business strategies that affect a company’s profitability. This course explores what factors influence customers’ willingness to pay and price perceptions, and how to make optimal pricing decision for new and existing products.
Letter grade only (A-F) May be repeated to a maximum of 3 units in different semesters.
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