Nov 21, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Academic Services and Campus Life
  Baccalaureate Degree Information
  Academic Information and Regulations
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 665 - Seminar in Marketing Research

(3 units)

Prerequisites: MKTG 500  or equivalent. MBA majors or MS MKTG majors only.
The role of research in the solution of marketing problems. Research methods in collecting, analyzing, and interpreting information for business use. Survey and experimental approaches included. Case studies and/or class projects required.

Letter grade only (A-F).