Nov 24, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Academic Services and Campus Life
  Baccalaureate Degree Information
  Academic Information and Regulations
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 677 - Advanced Marketing Analytics

(3 units)

Prerequisite: MKTG 665  and MKTG 675  
Advanced Marketing Analytics is the analysis of large and a variety of data to uncover customer preferences, market trends, and other useful business insights. The analytical findings can be used for effective marketing communication, better customer relationship management, and improved ROI (return on investment) of marketing activities, which ultimately leads to competitive advantages. 

Letter grade only (A-F).