Nov 24, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 481 - International Marketing in Selected Markets

(3 units)

Prerequisites:  MKTG 300 , I S 301  and Marketing or International Business majors only or MKTG 300  and Marketing or International Business minors only.  Freshmen excluded.
Taught as a special topics seminar. Depending upon the instructor, topics may include marketing within specific regions such as Asia or Europe, marketing in developing countries, or international aspects of the marketing mix such as global advertising and global retailing.

Letter grade only (A-F).