Nov 24, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 480 - International Marketing

(3 units)

Prerequisites:  International Business or Marketing majors: MKTG 300  and I S 301 .  International Business, Entrepreneurship, or Marketing minors: MKTG 300 . Freshmen excluded.
The study of global marketing theory and practice. The historical, economic, cultural, political, and legal factors that affect marketing decision-making in an international context. How to develop and present plans for exploiting global marketing opportunities.

Letter grade only (A-F).