Nov 24, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 430 - Advertising and Promotion II

(3 units)

Prerequisites:  I S 301 , MKTG 300 , MKTG 330  and Marketing majors only or MKTG 300 , MKTG 330  and Entrepreneurship or Marketing minors only. Freshmen excluded.
Development and management of the promotional mix. Promotional strategies: setting objectives of integrated marketing communication (IMC), formulating a creative strategy and designing a set of creative tactics. Budgeting, allocation of promotional resources. Integration of promotional strategies into the marketing mix. Creation of an IMC plan and pitch for a client.

Letter grade only (A-F).