Nov 24, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 405 - Green Marketing and Sustainability

(3 units)

Prerequisite:  MKTG 300 , I S 301  and Marketing majors only or MKTG 300  and Marketing minors only. Freshmen Excluded.
Applying marketing principles to understand customers’ expectations about environmental and social impacts; environmentally-friendly product strategies; green branding; social marketing; cause-related marketing; the role of marketing in social innovation and entrepreneurship; eco-labeling; fair trade, organic, and environmental certifications.

Letter grade only (A-F).