May 15, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

JOUR 470 - Digital Tools for Public Relations

(3 units)

Prerequisite: JOUR 120  and JOUR 270  with a grade of “C” or better
This course covers challenges and opportunities presented to public relations practitioners in the digital age, how social media are changing the communication landscape, and best practices in digital public relations including social media strategies, search engine optimization and media monitoring.