Apr 28, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

JOUR 270 - Principles of Public Relations

(3 units)

Students learn the theories, concepts, history and terminology of public relations. The stages of the public relations practice -research, planning, communication and evaluation - are studied. Diversity, ethics, social responsibility and global perspectives in public relations are also examined.

Not open for credit to students with credit in JOUR 370.