Nov 24, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 668 - Seminar in Consumer Behavior

(3 units)

Prerequisites: Graduate business standing, MKTG 500 .
Topics in the behavioral sciences as they apply to marketing. Application of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of marketing strategy.

Letter grade only (A-F).