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May 03, 2024
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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KIN 511B - Sport Marketing, Development, and Fundraising Management
(3 units)
Prerequisite: Graduate Standing; admission to the Graduate Program in Sport Management
Addresses various aspects of sport management including advertising, marketing platforms, social media program development, personal branding, sales development, sponsor motivations, sport philanthropy, crisis management, key performance indicators, public relations, consumer insights, and leveraging relationships
Letter grade only (A-F).
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