May 13, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

JOUR 470 - The Digital Public Relations Toolbox

(3 units)

Prerequisite: JOUR 120  and JOUR 270  with a grade of “C” or better
This course covers challenges and opportunities presented to public relations practitioners in the digital age, how social media are changing the communication landscape, and best practices in digital public relations including social media strategies, search engine optimization and media monitoring.