May 06, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

JOUR 375 - Strategic Communication for Public Relations

(3 units)

Prerequisite: JOUR 120  and JOUR 270  with a grade of “C” or better.
Students strategize and create programs using theoretical, ethical and practical models of public relations. Students develop backgrounders, position papers, proposals, speeches, crisis plans and other materials in response to an analysis of audience demographics, psychographics and cultural perspectives.

Letter grade only (A-F).