Apr 20, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

HFHM 376 - Hospitality Marketing and Service Management

(3 units)

Prerequisites: HFHM 170 .
Application of marketing principles, methods and techniques to the hospitality service product. Components of customer service management, guest behavior, market research, promotion and marketing strategies are discussed.

Letter grade only (A-F). (Lecture-activity 3 hours) Fieldtrips and off-campus activities required.