Apr 26, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

GBA 605 - Customer Relationship Management Il

(4 units)

Prerequisites: Graduate business standing, ACCT 615 , FIN 615 , I S 615 , MGMT/HRM 615, MKTG 615 , Intermediate Microeconomics, completion of all relevant toolboxes.
Continuation of GBA 604 . Explores the interrelated activities processes in supply chain management and customer relationships management. Customer privacy (accounting, information systems, management, and marketing) as pertains to CRM formulation, implementation, evaluation, and control.

Letter grade only (A-F).