May 14, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

FMD 451 - The Fashion Customer

(3 units)

Prerequisites: A grade of “C” or better in FMD 351 .
Overview of theories on behavior of fashion customers and impact on fashion marketing strategies. Practical application on how to identify specific needs of fashion customers. Examination of impact of marketplace on fashion customers and of laws which protect them.

Letter grade only (A-F). (3 hours lecture discussion)