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Oct 13, 2024
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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COMM 649 - Seminar in Persuasion and Attitude Change (3 units)
Prerequisite: COMM 546 or consent of instructor. Contemporary theories and models of persuasion; structure and relationships of beliefs, values and attitudes; methods of assessing persuasive effects; analysis of research literature.
Letter grade only (A-F).
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