Nov 24, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

COMM 649 - Seminar in Persuasion and Attitude Change

(3 units)

Prerequisite: COMM 546  or consent of instructor.
Contemporary theories and models of persuasion; structure and relationships of beliefs, values and attitudes; methods of assessing persuasive effects; analysis of research literature.

Letter grade only (A-F).