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Aug 31, 2024
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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COMM 449 - Studies in Oral Persuasion and Attitude Change (3 units)
Attitude formation and change through oral communication; factors in persuasion; problems determining the effects of persuasive messages; source credibility, message variables; and personality factors in the process of persuasion.
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