Apr 20, 2019  
2018-2019 Undergraduate and Graduate Catalog 
    
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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COMM 449 - Studies in Oral Persuasion and Attitude Change


(3 units)

Attitude formation and change through oral communication; factors in persuasion; problems determining the effects of persuasive messages; source credibility, message variables; and personality factors in the process of persuasion.



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