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Apr 09, 2025
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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ART 331 - Advertising I: Introduction to Concept Development
(3 units)
Prerequisites: ART 130 , ART 131 , ART 181 , ART 184 , ART 223 , ART 318 , ART 321 ; ART 132 , ART 241 , ART 270 , or ART 287 ; AH 111A , AH 111B
Introduction to learning how to think more conceptually through creating print ads primarily by understanding the foundations of setting an objective, planning a creative strategy, identifying a target; and by learning various ways to think creatively.
Letter grade only (A-F). (6 hrs. lab.)
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