Nov 24, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Academic Services and Campus Life
  Baccalaureate Degree Information
  Academic Information and Regulations
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 690 - Marketing Strategies and Analytics for New Product

(3 units)

Prerequisite: MKTG 500, MKTG 675.
Marketing strategies and analytics for new product development and success. Topics include new product idea generation and concept testing, predictive analytics for new product success, new product differentiation and positioning, customer value creation methods, pricing, promoting and distributing new product, growth strategies of new product, imitation and innovation strategies, sales forecast and performance evaluation of a product/service.

Letter grade only (A-F).