MKTG 677 - Advanced Marketing Analytics

(3 units)

Prerequisite: I S 601, MKTG 675
Advanced Marketing Analytics is the analysis of large and a variety of data to uncover customer preferences, market trends, and other useful business insights. The analytical findings can be used for effective marketing communication, better customer relationship management, and improved ROI (return on investment) of marketing activities, which ultimately leads to competitive advantages.

Letter grade only (A-F).