Apr 18, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 677 - Advanced Marketing Analytics

(3 units)

Prerequisite: I S 601 , MKTG 675  
Advanced Marketing Analytics is the analysis of large and a variety of data to uncover customer preferences, market trends, and other useful business insights. The analytical findings can be used for effective marketing communication, better customer relationship management, and improved ROI (return on investment) of marketing activities, which ultimately leads to competitive advantages. 

Letter grade only (A-F).