Apr 20, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 492 - New Products/New Services

(3 units)

Prerequisites: MKTG 300 , I S 301 .
New product and new service development process from idea generation to launch; diffusion of innovation and sales forecast of new product; market entry strategy; branding of new product; business plan for new product/service.

Letter grade only (A-F).