Nov 24, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Academic Services and Campus Life
  Baccalaureate Degree Information
  Academic Information and Regulations
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 481 - International Marketing in Selected Markets

(3 units)

Prerequisites: MKTG 300 , I S 301 .
Taught as a special topics seminar. Depending upon the instructor, topics may include marketing within specific regions such as Asia or Europe, marketing in developing countries, or international aspects of the marketing mix such as global advertising and global retailing.

Letter grade only (A-F).