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Nov 24, 2024
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 465 - Business To Business Marketing
(3 units)
Prerequisites: MKTG 300 , I S 301 .
Focus on business, government, and institutional markets. Comparison with consumer marketing. Analysis of business product/services and domestic/international marketing strategy. Emphasis on relationship management, supply chain and channel management, product/service innovation, brand equity, trade shows and personal selling.
Letter grade only (A-F).
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