Nov 24, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 437 - Digital Marketing and Media

(3 units)

Prerequisites: MKTG 300 , I S 301 .
The role of digital media (e.g., e-commerce, social media, search optimization, mobile applications, online video, gaming) in consumer behavior and implications for marketing strategies. Digital marketing metrics, analysis of online business models, and future trends in digital marketing also discussed.

Letter grade only (A-F).